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If our new web application were a movie…this would be the ‘pitch’. The ’sell’.

And we wouldn’t be web developers, no; we’d be the young, cocky scriptwriters, sure in the knowledge that we had the next box-office smash.

You? You’re the producer in the loud Hawaiian shirt drinking Margheritas, sunning yourself by the poolside (no offence, the shirt looks good on you). But - you’ve seen it all before and you need persuading. We get that.

Two sides of the same fence and…yet we’re not so different - you love the movies, we love the movies.

Blogging has become an important feature of the World Wide Web and is now an integral part of other emergent Internet trends such as social networking web sites, online video and podcasting. The word ‘blog’ is short for ‘weBLOG’ and can be thought of as an online diary or forum, where the author can convey thoughts on any subject he or she chooses. In fact, blogs evolved from newsgroups (or moderated forums), when users began to post in a more consistent, serialised style.