Website speed is the best “Grow Hack” according to a a KISSmetrics Marketing Analyst

Lars Lofgren a KISSmetrics Marketing Analyst puts site speed at the top of the list in his article “The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them“.

He says he tests where a 500ms delay dropped conversions by 10%. And suggest that increasing you website speed is the most viable investment.